Would you rather have 1,000 "likes" or 10 high-quality leads?

Been checking my analytics for my home reno business, and honestly the numbers are making me question everything…

Last month, one of our transformation vids went kinda viral - over 1,200 likes - but my phone eas dead silent. I feel like I’m running some wannabe entertainment channel instead of an actual business. Dropping $400 a week for content just to get a digital high five, but my project calendar for next month is straight-up empty.

I was reading some strategy guides on Roi com au about ditching these "vanity metrics" that don’t pay the bills. They’re all about this Superhuman Marketing thing, basically, focus on the handful of people ready to sign, not the thousands who just like pretty pics.

Kinda hit me: I’ve been chasing the wrong stuff for way too long...

Real talk: would you rather have a huge following for the clout, or a tiny crowd that actually buys? When do "likes" just turn into a distraction from making real money?