r/bigseo•
Next-Base-28

WordPress SEO checklist I use before doing anything else on a new site

Before touching content or links on any WordPress site, I always run through this first:

  • Permalink structure: set to Post Name
  • Sitemap generated and submitted to Google Search Console and Bing Webmaster
  • Robots.txt checked, make sure wp-admin is blocked, but nothing important is
  • Yoast or RankMath configured properly, focus keyword, meta template, breadcrumbs on
  • Images compressed and ALT tags filled in
  • HTTPS verified, no mixed content warnings
  • Core Web Vitals checked in Search Console
  • No noindex tags left on important pages (common after migrations)
  • Internal linking reviewed, every post should link to at least 2 others
  • Schema markup added, at a minimum, Article and BreadcrumbList

This alone fixes 80% of the technical issues I see on new sites. The other 20% is site-specific.

What does your current pre-publish checklist look like?

Posted Apr 28, 2026, 7:03 PM UTC

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