How to increase sales on Etsy

I’ve been running an Etsy shop for about 5 years now, selling digital planners, and I’m still struggling to get consistent sales.

I didn’t expect overnight success, but after this long, I honestly thought I’d have more traction by now. I’ve created multiple products, tried improving designs over time, and kept the shop active but results are still very inconsistent.

At this point, I feel like I might be missing something fundamental.