Why a lot of app founders get stuck at 100 views on TikTok

Seeing a pattern with founders who turn personal TikTok accounts into app marketing accounts:

They wipe the account, start posting promo content immediately, get 100 views then assume TikTok doesn’t work.

I think part of the problem is posting into a cold account.

From what I’ve seen, it helps to spend time using the account normally first then engage, scroll, post stories act like a user before acting like a marketer.

Then start posting consistently.

A lot of people quit after 3 posts when really the account may not even be warmed up yet.

Curious if others here have seen the same.