An Opinion on the Value of Link Building

Throughout my professional career doing SEO for over 20 years,  I’ve never paid for a single link. Let me know if you believe that creating great content is the foundation of natural link building. Give something of value to others and you’ll get links, lots of them. 

Ask yourself one simple question, would you link to the pages you're buying links for? 

The reality is that most of these placements end up on sites that Google has already flagged or ignored, so you aren’t actually gaining any SEO value. 

Is anyone actually seeing real ROI from buying backlinks in the long term beyond a 30 day bump. Or is it time to admit we’re just paying for hundreds of junk emails? I feel that now more than ever these services give SEO a bad reputation.

If you are a link building company and you disagree, show me your best work and show me your 5 year search history and I’ll give you 30 minutes of my time to listen to your sales pitch.