Not all marketing emails are trying to sell something

I used to ignore most marketing emails without thinking much about them.

But after reading more about different types of Email Marketing Campaigns, I started noticing how some emails are designed to educate, some to build trust, and some just to reconnect with inactive users.

Found a pretty useful breakdown in the newest post from Pulse of Strategy.

What’s one email campaign that actually made you engage with a brand instead of unsubscribe?