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I’ve been building a SaaS that reviews business documents with AI. This is the basic idea:

Small business owners, freelancers, consultants, and agencies upload a contract, invoice, NDA, vendor agreement, etc.

The tool gives them:

- a plain-English summary

- risky clauses / red flags

- negotiation points

- jurisdiction-aware review for the US and Spain

- a PDF report they can keep or send internally

The thing I’m struggling with is positioning. If I call it “AI contract review” or “legal AI”, it’s immediately clear what it does, but it also creates trust issues because people may think it’s trying to replace a lawyer.

If I call it “AI document review for small businesses”, it feels safer and broader, but maybe less sharp.

I’m trying to position it as:

“a first-pass document review before you sign, send, or pay”

Not legal advice. Not a lawyer replacement. More like a way to spot issues and know what to ask before escalating to a professional.

I have a few questions for other saas developers:

1. Would you lead with “AI contract review” or “AI document review”?
2. Does the “not a lawyer replacement” angle build trust or weaken the product?
3. Would you focus the landing page on contracts only, or contracts + invoices + business documents?
4. If you were targeting small businesses in the US, would you start with SEO, Reddit, partnerships, or paid ads (I already did something with the seo, but it still needs some work)?

I’m mainly looking for positioning/marketing feedback, not trying to pitch.

PD: English is not my first language, so I used AI to redact this text, sorry for that, all the answers are going to be 100% mine.

EDIT 1: I changed the landing page thanks to some feedback, now it only aims for contracts and leaves the rest as an extra.