5 weeks in. 24 signups. 0 paying. I just emailed every single one to ask why.

Built it because every other tool in the App Store Optimization space ($30-70/month) is priced for enterprise teams, not indie iOS devs. So I built one with a free tier that includes AI keyword analysis.

5 weeks since launch. The honest numbers:

- 24 signups

- 0 paying

- 1 funnel that obviously isn't working

I have hypotheses. Maybe the value isn't obvious enough on the landing page. Maybe activation is too far from signup. Maybe indies don't trust new ASO tools — fair, the space has burned a lot of people.

Yesterday I gave up on guessing and sent a plain-text email to 21 of them (excluding test accounts). No marketing copy. Just "hey, what made you sign up? what's missing?" Replies are starting to come in.

Posting here for two reasons. First, public accountability — I'll come back with the patterns I learn. Second, if you've crossed the 0-to-1 paying chasm with a similar audience (devs, indies, prosumers), I'd genuinely love to know what actually moved the needle for you.

The site: asotool.app

Honest question: have you ever done a founder-email-everyone exercise like this? Was it worth it, or did the replies just confirm what you already suspected?