Looking for Advice: Taking Our Family Furniture Business Online (Mumbai)

Hi everyone,

I’d really appreciate some guidance and honest feedback.

My father has been running a furniture business in Mumbai and nearby cities for many years. He works on a contract basis for flats and homes, making fully custom furniture based on client requirements like beds, wardrobes, TV units, storage, and other home furniture.

Most of our work comes from offline referrals, site contracts, and local connections.

Now I’m thinking about expanding and modernizing the business.

Here’s what I’m planning:

Build an online presence to get more clients across Mumbai and nearby areas.

Create a proper website showcasing our previous work.

Offer fully custom furniture orders online (with site measurement and installation).

Additionally, list ready-made furniture models on the website that customers can customize (size, finish, storage type, etc.).

The goal is to:

Move beyond only contract-based work.

Generate direct leads from customers.

Build a recognizable local brand.

Eventually scale beyond just word-of-mouth referrals.

If anyone has experience in furniture, carpentry, interiors, local manufacturing, or e-commerce. I would really value your advice.

Thanks in advance 🙏