Help me validate idea : A short-form gaming platform for India — think TikTok but every card is a playable game
Instead of scrolling videos, you scroll games. Tap to play instantly, 30 seconds to 3 minutes per session, swipe to the next one.
Why India, why now:
- 488M online gamers, 80% from non-metro cities
- $6B market growing at ~14% yearly
- India's 2025 real-money gaming ban (PROGA) just wiped out WinZO/MPL's core revenue model — the social gaming space is suddenly wide open
Key differentiators I'm planning:
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No-code dev studio — let indie creators publish mini-games without a full dev team
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WhatsApp-native virality — share a score/clip → friend gets pulled into the game
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Regional language first — Hindi, Tamil, Telugu UI and game content (proven 40% longer sessions per WinZO data)
Revenue plan: rewarded ads + cosmetic IAPs + brand-sponsored game challenges + esports events. No real-money prizes (compliant with new law).
Main questions I'm thinking about:
- Is the no-code studio realistic at launch, or should I start with a curated game library?
- How do you build DAU when you can't use cash rewards as a hook?
- Anyone aware of this working outside China (WeChat mini-games)?
Happy to share more detail. Roast away.
Posted May 1, 2026, 5:50 PM UTC