r/LinkedinAds•
boyota349

Are thought leadership format ads good if you're trying to get sales instead of engagement?

Question

We're running linkedin ads to a digital course so "website conversions" is the ideal linkedin ad objective for us but that problem is that only lets us run the ad from the company page rather than from the individual.

Our founder has a decent linkedin following so we want to run from his page which I believe we can only do through Thought leadership ads.

My question is, since thought leadership ads are only engagement or brand awareness style ads, are these still good fits to run when you're trying to get sales?

On paper the algorithm would prioritize engagement over sales which is not what we want but given thats the only way you can have it come from an individual I'm curious.

Has anyone else run through leadership format ads when trying to get sales?

Thank you!

Posted May 1, 2026, 9:06 PM UTC

32
Loading comments…