I am so confused HELP

First time PC building and i’m plugging in my AIO cooler cables and i don’t know where these go. I have a hydroshift 2 LCD-S 360TL and i don’t know where a lot of the cables go. I have the USB cable into its spot but i don’t know where the other ones go and the manual is confusing. i have a asus tuf gaming b850 plus with wifi