This supplement brand was at the very start of its journey when I met the owner through a cold email I had sent to a friend of his, he introduced me to this money hungry absolute savage of a guy that had worked with aggregators before ! We had 25k to start with, instead of wasting money I advised him to order 3 new types of products I had sensed were on the up ! The first one took off like anything ( probiotic type supplements ), we scrapped the rest since the cpc was higher. A major brand with the name Nutricost I believe instantly whiffed the sense of our niche picking up and launched 15 different SKUs in our niche pouring in a lot of capital and inventory here, becuase of this the overall searches a month for this niche started to go up exponentially one other brand that I can’t name they do a lot of influencer marketing they started to channel demand in our niche, since we were one of the first ones to come in we instantly saw a rise in demand and went upto 20k a month at a 3k/month ad spend

Now a lot of Chinese competitors started to enter the scene and started undercutting everybody “, gradually everybody had to cut down prices by 10% but one thing we did differently was going all in on sponsored brands, I’m always amazed at their potential and how well people and brand owners inherently sbv and sb banner campaigns work but they’re lazy to run them up, Amazon knows meta advertising will live longer than its advertising so they will try models that work for meta aka creative aspect of it but also keeping control in their hands with organic rank manipulation and their own Amazon basic launches in growing niches to make them more competitive to make more money from the ad spend

With every 2-3 months we added 2-3 new SKUs but predictable SKUs that were not a jump of faith rather had a good idea it would work out for us, we bundled a lot of our SKUs together and surprisingly enough people started buying those like crazy too, made it like an all in one bundle sku for 3 complementary supplements

Scaled ad spend up, did everything the right way did not rely on 3rd party data sourced all of the winning data from discovery campaigns themselves, ran every campaign type under the sun, when we were trying to scale up and in doing so got ourselves upto 260k/mo and now we’ve been a lot smarter as of recently by identify SKUs that had a lot of organic sales but little ad spend we’ve scaled underinvested SKUs by a lotttt and added 30k each month in the last 90 days

Now it is not as easy as it looks, theres tons of unknowns that were encountered through out, lots and lots of hijackers, we just stayed deductive didnt go by the book and now we’re here ! Our products are very strong, our acumen is also pretty sharp my ads and seo, the manafacturing relationships of the client made this a massive win.

Our best selling listing does 90k/month standalone haha but now we’re kinda coasting by and have maxed out a lot of our expansion strategy that we originally in mind, the guys whole thing was getting to 50k/month before dying lol we’ve hit that since quite some time now 🤣

1k/mo to 368k/mo in 1 year - 17,000% YoY growth lol