Porsche… really?

Who in Porsche marketing looked at Wild Rift player base and went “this looks like our target buyers”.

I mean thanks for the cash, maybe we can make the game better…

oh, wait, no, we ain’t her to make you have fun, we are here to make you COME BACK!

Anyway, I’d love to understand if this marketing move makes any sense whatsoever. Maybe I’m missing something?