Why didnt WWE just bring back the WWE Network

I mean if the thing that made the last one non viable was the 10 dollar subscription fee why didnt they just raise it to 20 or even 30 I mean sure plenty of people would have been down to pay that amount to have the old library of older Raw, Smackdown and NXT shows and getting Raw, Smackdown and NXT, Triple AAA, Evolve streamed live in one location wold have also been a big seeling point as well as having , shows like Unreal, LFG, Documentarys etc and the PLE's of The Main Roster and NXt would have been well worth the 30 dollars