Scrolling through Instagram or TikTok, you've probably seen Kevin Pak and Kevin Kunze showing off their exotic cars, luxury vacations, and extravagant lifestyles. They flaunt their supposed success and claim it all came from their Amazon FBA business—and they say they can teach you to do the same. But before you get swept up in the allure of a Lamborghini and the promise of overnight wealth, let’s dig deeper into what’s really happening here.

The Hook: Flashy Cars and Fake Dreams

Kevin Pak and Kevin Kunze’s entire marketing strategy is built around envy. They leverage social media algorithms to show you a lifestyle that feels just out of reach—and they claim the only thing standing between you and that dream is their Amazon FBA course. They hook you by promising results without revealing the hard truths about what it takes to succeed in e-commerce. Instead of transparency, they peddle a fantasy designed to lure in the desperate and the naive.

The Reality: Where’s the Money Really Coming From?

While Kevin and Kevin claim their wealth comes from Amazon FBA, there’s very little evidence to back that up. Instead, a closer look suggests they make the bulk of their income by selling courses—not from running successful Amazon businesses themselves. Their real cash cow is convincing others to buy into the dream of FBA success, charging thousands of dollars for coaching and tools that often leave buyers with empty wallets and unsold inventory.

Their success hinges on a psychological trick—they only show you the flashy cars, designer clothes, and first-class travel. This curated lifestyle content is carefully crafted to drive curiosity and envy. Once viewers start asking, "How did they do it?" they’re led to click on links in their bios—usually a Linktree—that funnels them straight into their sales pipeline. It’s a calculated approach to lure people into their system by exploiting emotional triggers.

The Amazon FBA Scam: Broken Promises and Hidden Costs

The course they sell typically promises:

• Quick profits with minimal effort
• Step-by-step guidance to build your own FBA empire
• Insider secrets and supplier lists

But the reality reported by former students paints a very different picture:

• Incomplete or outdated information – Much of the content is generic and lacks the actionable insights needed to compete in an increasingly saturated Amazon marketplace.
• Hidden costs – Inventory, shipping, Amazon fees, and advertising can quickly add up, leaving many participants in debt.
• Upsells and pressure tactics – Once you’re in, they bombard you with more expensive coaching sessions and upsells that promise to fix the flaws in their initial program.
• No refunds – Many who realize they've been duped find that getting their money back is next to impossible.

The Numbers: How They Profit from You

Kevin Pak and Kevin Kunze’s course fees were an eye-watering $6,800. On average, they lure in about 25 new students each week. That’s $170,000 per week—or nearly $8.8 million a year—just from selling the dream. But here’s the kicker: when you sign up, you don’t get access to Kevin and Kevin themselves. Instead, interactions with them are extremely limited, leaving you in the hands of so-called "coaches."

Who Are the Coaches?

The people teaching the course aren’t proven experts in Amazon FBA. Instead, they’re often individuals who have been recruited and trained by Kevin and Kevin to perpetuate the scheme. None have any real track record of success in the FBA business market and are simply regurgitating scripts designed to keep you hooked and spending more money.

The Free Alternative: Amazon Sellers University

What Kevin and Kevin won’t tell you is that Amazon already provides a completely free resource—Amazon Seller University. This program offers detailed, step-by-step guides and video tutorials created by Amazon itself to help sellers succeed. Unlike third-party courses, Amazon’s materials are updated regularly to reflect the latest tools, policies, and strategies. After all, it’s in Amazon’s best interest for its sellers to be successful—they profit when you profit.

Amazon Seller University covers everything from setting up your account to managing inventory and optimizing listings. It’s designed to help sellers at all levels, whether you’re a beginner or looking to scale. Many successful sellers have used these free resources to grow their businesses without paying thousands for questionable courses.

Real Stories from Real Victims

Numerous reviews and Reddit threads are filled with horror stories about losing thousands of dollars and ending up with garages full of unsold products. Others describe how they were pressured into taking out loans or maxing out credit cards to fund their FBA "business"—only to be left with nothing but regret.

The Psychology of the Scam

Kevin Pak and Kevin Kunze exploit the human desire for quick fixes and financial freedom. They know that in today’s social media-driven world, people are more likely to trust someone who appears successful. Their flashy lifestyles create an illusion of credibility, but it’s just that—an illusion.

Don’t Get Duped: What You Can Do Instead

If you’re truly interested in starting an e-commerce business, skip the hype and focus on legitimate resources. There are plenty of free or low-cost educational platforms that provide real value without the predatory tactics. And remember, building wealth takes time, effort, and patience—anyone promising overnight success is likely selling you a dream, not a strategy.

How to File an FTC Complaint

If you or someone you know has been scammed by Kevin Pak, Kevin Kunze, or similar schemes, you can file a complaint with the Federal Trade Commission (FTC). Filing a complaint helps the FTC investigate and take action against fraudulent practices.

To file a complaint:

1. Visit the FTC Complaint Website (just google it, it will come up)
2. Follow the prompts to describe your experience, including details about the scam and the individuals involved.
3. Submit your complaint online—it’s quick, free, and confidential.

Final Thoughts

Kevin Pak and Kevin Kunze might look like they have it all, but their success comes at the expense of those they exploit. Before you buy into their program—or any program that promises quick riches—take a step back and do your homework. Real businesses aren’t built overnight, and real success doesn’t come with a shortcut.

Stay smart. Stay skeptical. And keep your hard-earned money out of the hands of scammers.