This French app studio makes $60M/year with 11 apps pulling $100K+/month - here’s how
While most devs struggle to launch one hit, MWM has quietly built a machine.
43 apps launched.
11 of them clear $100K/month.
Annual revenue? ~$60M.
No hype. No headlines. Just consistent wins.
Their biggest earners:
🎨 Color Pop AI – coloring powered by AI (507K reviews, 4.8★)
🎶 Beat Maker Pro – a DJ/beat-making tool (474K reviews, 4.7★)
Together, these two generate ~40% of revenue.
Onboarding + Paywall
Flows are frictionless:
→ Short onboarding
→ Clear subscription terms
→ Ads for free users
Nothing fancy. Just clarity and conversion.
Smart Review Timing
Prompts hit after a “win.”
Ex: Color Pop asks for a review right after your first drawing.
That’s why ratings stack fast - and stick high.
They Skip ASO. Go Straight to Paid.
Unlike most studios, MWM doesn’t rank top 3 for big keywords.
Instead, they flood:
- Apple Search Ads
- 140+ Facebook ads (Beat Maker Pro)
- 200+ Google ads
It’s CAC < LTV at scale.
Takeaways
→ Study their onboarding/paywalls firsthand
→ Track their ASA + FB ads for positioning
→ Copy their review prompt timing
→ Focus on repeatable systems, not one-hit unicorns
MWM isn’t flashy. They’re consistent.
43 apps. 11 winners. $60M/year.
Not luck. Just systems that scale.
*******
PS: I’ve spent months studying how iOS apps hit $100K+/mo - pulled the 25 best growth tactics into a 55-page doc that any iOS dev or small team can copy.
Get it here.
Posted May 2, 2026, 2:08 PM UTC