Do clients actually understand Local SEO reports, or just nod along?

Quick question for people doing Local SEO 👇

Most tools give a lot of data - rankings, grids, reviews.
But I’ve noticed the hard part is explaining:

• what actually changed
• why it changed
• and what to do next

So I’m curious how this works for you:

• Do your clients really understand your reports?
• Or do you simplify heavily?
• What part takes the most time?

I’m currently trying a different approach - more like a “clarity layer” on top of Local SEO data:

• shows where visibility is lost (geographically)
• connects rankings + reviews into one explanation
• gives a clear focus for the next 30 days

I’m looking to test this with a few real locations.

I’ll:

• run weekly analysis
• turn it into client-ready insights (not raw data)

Free - I just want honest feedback and to understand real workflows better.

Curious to hear how you handle this today.