Three things I got wrong about working with clients remotely.

  1. Responsiveness builds trust. It does, but only up to a point. After that it just trains them to expect instant replies.
  2. More updates means fewer surprises. Wrong. More updates without structure just creates noise. One clear update at the right moment beats five check-ins.
  3. The relationship is about the work. The relationship is about how the work feels to them. Two very different things.

Posted May 5, 2026, 5:26 PM UTC

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