TITLE INSURANCE, HELP!

Hi everyone! I am a lawyer and have just accepted an in house counsel position (which is also a sales rep role) for a very well established title insurance company in New York that has a full in house counsel. How do I pitch my title company without selling sales-y? Who exactly should I be pitching to? I have connections but most are residential and I’d like to get into commercial (I am SO not in the real estate game… yet!). Helpppp!