Most companies still treat LinkedIn and Reddit like “social platforms.”

But increasingly, they’re becoming training data for AI search.

When people ask ChatGPT, Gemini, Claude, Perplexity, or even Google AI questions about an industry, product, or workflow, the answers are often influenced by:

* Blog posts
* Reddit discussions
* LinkedIn posts
* Expert commentary
* Community Q&A

That changes how content strategy works.

It’s no longer only about:  
“Can I rank on Google?”

Now it’s also:  
“Can I become part of the answers AI systems trust?”

Here’s the framework we’ve been testing:

1. Start with a highly structured blog post

The best-performing content for AEO usually:

* Answers one specific question
* Uses conversational language
* Breaks information into sections
* Avoids fluff
* Makes extraction easy for AI systems

Think:  
“How to Use LinkedIn and Reddit for AEO?”  
instead of  
“Modern Multi-Channel Content Strategies for 2026”

1. Repurpose the content into LinkedIn

Not just reposting the article.

Turn it into:

* Thought leadership posts
* Short educational insights
* Carousels
* Polls
* Video clips
* Mini case studies

LinkedIn reinforces:

* Expertise
* Consistency
* Topical authority
* Personal brand signals

1. Use Reddit for participation, not promotion

This is where most brands fail.

If every comment is trying to “drive traffic,” Reddit users immediately reject it.

Instead:

* Find communities already discussing the problem
* Answer naturally
* Add actual value
* Share experiences
* Link only when it genuinely helps answer the question

The interesting part:  
AI systems increasingly surface Reddit threads because they contain authentic human discussions instead of overly polished marketing copy.

1. Repeat consistently across platforms

One blog post is not an AEO strategy.

The companies that seem to be gaining AI visibility are repeatedly reinforcing the same topics through:

* Website content
* LinkedIn expertise
* Reddit participation
* Consistent terminology
* Repeated subject authority

This appears to help with:

* Visibility
* Trust
* Entity recognition
* AI citations/references

The biggest mistake I’m seeing right now:

Publishing huge volumes of AI-generated content without adding:

* Real expertise
* Real examples
* Distribution
* Community participation
* Human insight

AEO doesn’t seem to reward volume alone.

It rewards useful answers that consistently appear where humans are already having conversations.

Human helping humans still matters.

Curious if anyone else here is seeing Reddit/LinkedIn content show up more often in AI-generated answers lately.