Prams: why is it even harder at 12 months?!?!

My 12 month old was great in the pram from the ages of 6-11 months. Then he started trying to stand and walk, and now apparently any physical restriction is just too much for him. He screams as soon as he gets in the pram - and unlike when he was younger, the carrier (regular or hip) just isn’t cutting it as a backup anymore. Often I have to carry him and my poor arms are dying.

I’ve tried bribing him with snacks and frozen fruit which works sometimes. But also when the snacks run out so does his patience…

How is everyone doing it?! Any tricks or toys that have worked for you?