The single biggest mistake I see people making with GEO right now

Everyone's obsessed with getting cited. Nobody's thinking about staying cited.

AI models get updated. Your mention today might disappear next month. The brands that show up consistently aren't just optimizing once, they're treating it like an ongoing process, not a one-time fix.

Write content that answers real questions directly. Keep it updated. Build context around your topic across multiple sources.

That's it. Not complicated. Just ignored.