How do I leverage my skills??

I’ve spent a lot of time learning motion graphics and fast paced video editing over the past year.

Recently I put together a portfolio site with some of my work, and it made me realize I genuinely enjoy the storytelling + visual communication side of this more than just “editing.”

What I’m struggling with is figuring out the highest leverage path from here.

I DON’t really want to compete on freelance marketplaces doing random edits for low rates. That path feels saturated and hard to scale.

I’m more interested in:

• building something long-term
• creating a recognizable style
• possibly working with creators/startups/channels
• maybe even building an audience around the work itself

For people deeper in this industry: If you had strong motion graphics/video editing skills today, how would you leverage them strategically over the next few years?

Would you:

• niche into a specific industry?
• build a personal brand?
• target agencies?
• start a YouTube channel?
• focus on short-form?
• build a studio?
• something else entirely?

Genuinely curious how experienced people think about this space long-term.