Client event ideas (b2b tech)

Customer / Competitor / Market Research

my team (b2b tech) hosts a full day product feedback event with about 15 of our top clients. usually is a mix of presentations on roadmap, upcoming features, live polling, and options to jump in at any time and give feedback on the individual features / roadmap

we got feedback recently that they’d like it to be more interactive and open ended rather than us “just presenting to them”. Again I think the live polling and culture of interactivity does some of this, but what other ideas do folks have to help get people talking and/or structure a more open ended conversation about what they want to see?

Posted May 7, 2026, 12:38 PM UTC

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