Anyone ever seen booths that went all in on theme?

I'm talking like this: antiques xmas renn

It's just so compelling to me and I don't see it a lot, most booths in fact just stick to a typical white tent and standard layout. I always wanted my place to feel like a store from the jump, but I held back on the impulse to go absolutely bananas. One fear of mine was that my brand is more high-end and making it too themed would take away from the products and cheapen the brand.

I think another thing I do think about is how "minimal" we've become. There's been a draining of color from our society, with every place going with neutral tones. I often want to rebuke that.

I suppose the one thing is, setup could easily become a massive chore. I've got it down to about 45-60mins. Adding also adds time. And then there's the logistics. Suddenly I need a trailer.

The reason I'm thinking about this is because there's massive Christmas Markets in my area. These are no joke and cost 10's of thousands of dollars to get into and I've read that many places hire professional services to decorate their booths. I've been to Christmas Markets in Europe and it's so charming.

And I'm not going for these expensive venues anytime soon, but I hearing they have people decorate their booths, it makes me want to lean in and really create something grand.

I've done a lot of smaller shows in the past, I might have 1 or 2 vendors in my category. But this year I'm doing tons of massive crowd events, 15-30k attendees. And I might have 5 other vendors in my category. Part of me thinks, I need to make customers go (more than they have already) "I need to be in that booth". And maybe that means making my place the only place at those fairs that looks like an old village shop entirely.

Any thoughts on this or experience? If you went this way, did you find it worth your time?