Most people buy crypto when it's rallying and sell when it's crashing. It's not stupidity. It's psychology. Here's why it happens and how to break the cycle.

**Why we buy high:**

**FOMO (fear of missing out).** When BTC is rallying and everyone's talking about it, you feel left behind. You buy to catch the move. But by the time you're feeling FOMO, the move is often over.

**Social proof.** When your friends, Twitter, and the news are all bullish, it feels safe to buy. But mass optimism usually signals a local top, not a bottom.

**Why we sell low:**

**Panic.** When BTC drops 20%, it feels like it's going to zero. You sell to "stop the bleeding." But that's usually when smart money is buying.

**Loss aversion.** Losing $1,000 feels worse than gaining $1,000 feels good. So when you're down, you want to stop the pain even if it means selling at the worst time.

**How to stop:**

**Have a plan before you enter.** Decide your entry, exit, and stop loss before you buy. Stick to it even when emotions scream otherwise.

**Use dollar cost averaging (DCA).** Instead of buying all at once, buy a little every week or month. This removes the pressure to time the market perfectly.

**Ignore the noise.** Mute Twitter during rallies and crashes. The loudest voices are usually wrong.

**Track your emotions.** When you feel euphoric, that's a signal to be cautious. When you feel terrified, that's often the best time to buy.

**The bottom line:** The market is designed to make you feel wrong at every turn. The only way to win is to have a system and stick to it regardless of how you feel.

Why You Always Buy High and Sell Low (And How to Stop)