Is the Art of Product Copywriting Dead?

One of the most difficult things to do is to sell a product to someone you've never met, based entirely on a product or landing page. You have to:

• Grab their attention immediately, so they don't bounce
• Convince them that you have the solution to their specific problem
• Help them understand and trust your solution
• Get them to sign up
• Keep them from churning once they're a customer

Succeeding at each one of those areas is a tall order. Copywriting was how you broke down those psychological barriers to gain trust, traction and momentum.

But, in the age of AI-generated content, which tends to be formulaic, middle of the road and non-compelling, I'm feeling like the art of good copywriting is being lost.

The competition for eyeballs and attention has never been higher.

I think good copywriting is needed now more than ever.