Multi-platform creators: how do you actually use your bio link?

asking because i don't have a good answer myself and was hoping people here might.

context: i've been looking at a lot of link-in-bio pages lately. partly because i'm building one (mylinks.ai), partly because i'm trying to figure out if they actually work for the creators using them, or if everyone just kind of has one because that's the default.

three things i'm wondering:

1. when someone clicks your bio link, what do you actually want them to do? is the page meant to be a hub they explore, or just a fast redirect to the one thing you wanted them to see?

2. how often do you update yours? new release, new merch, new tour date, do you go reorder things, or is it pretty much set-it-once?

3. does anyone actually use the analytics on these tools? every creator i've asked says they don't pay attention to them. curious if that's an actual pattern or just my sample.

mostly looking to hear from people running 2+ platforms (musician + merch, youtuber + patreon + discord, that sort of thing). happy to be told i'm overthinking this.