In his first ever game in the NFL, Brian Bosworth's Seahawks visited the Broncos. Over 10,000 Broncos fans purchased and wore shirts that said, "What's a Boz Worth? Nothing!". Little did these fans know, Bosworth's company had printed the shirts. At $15/shirt, he made $150,000 for charity.

"But if they had looked inside the shirt at the little tag that said Boz 44, Inc., they would have realized they paid fifteen dollars for a shirt made by my company," Bosworth wrote. "We gave all the profits to the Children's Hospital. We just wanted to prove how oxygen-deprived Denver fans are."

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