Clients asking for “originality proof” is starting to change how i write (not sure if thats good)

lately ive been noticing a shift with a few clients i work with

before it was mostly about results, clarity, conversions etc. now theres this added layer where they want reassurance that content isnt too similar to existing stuff or “ai-ish”

which i kinda get, but its also making me second guess my own writing process

like in copywriting youre constantly reading other ads, landing pages, frameworks… so of course some structure or phrasing overlap is going to happen naturally

but now im catching myself over-editing things that were actually fine just because they feel too familiar

I've been trying a simpler way to double check drafts lately but still figuring out if it actually helps without slowing things down too much.

the weird part is im not even sure what “original enough” means in a practical sense for copy

if two people write a clear benefit-driven headline, its probably going to look similar at some level

curious how others here are dealing with this

are you actively trying to make your copy more “unique” structurally, or just focusing on clarity and trusting thats enough