What should you do to close more clients?

Having sold high ticket offers for the past one year, I have come to the conclusion that making more sales is comparable to strategic follow ups.

You can have the most beautiful offer, you can generate the highest quality leads, but if you do not follow up strategically, you will lose more than 80% of your leads.

But there is a caveat.

There is a thin line between following-up and spamming.

Unfortunately, new founders, agencies, and sales people often cross this thin line in sales.