Cleet and recent apologies

So in the last few days Cleetus has twice posted saying he will take a break from the month of freedom, but then uploaded a new video the next day. And said he wouldn't release the boat accident footage, but Kyle Wade said he and Jackstand approved the release anyway. I mean, the channel is a business, but it just sits a bit oddly and feels like the 'heartfelt' posts are just more social media grease.