getting views but no sales

launched my shopify a few weeks ago as an extension of my fairly successful etsy. i’m currently trialing organic social media promo before i start any ads. so far i’ve had around 200 views since i started(i typically get at least one view per day), but ive only had one sale. my stats are saying i also haven't had any active baskets or anyone signed up for emails(i have a banner promoting my emails). does anyone have any advice of why i’m getting views but people aren't going further than the home page?