My reels went from 40K to 5K views overnight. Here's what actually fixed it.

I run a 118K account posting daily — tutorials on content creation and AI video tools.

For a long time my strategy included reposting and slightly tweaking old content. Sometimes it performed even better the second time. That stopped working completely.

Instagram's algorithm has clearly gotten stricter about duplicates. The moment I removed that strategy and switched to 100% original content, things stabilized.

The only "repurposing" I still do — if a carousel performs well, I remake it as a Reel. Same idea, completely new format. That still works.

Anyone else noticed this shift? What changed in your workflow?