I run a 7-figure performance marketing agency. Ask me anything about the recent iOS tracking updates

The era of "set it and forget it" attribution is dead. Since the major iOS tracking shifts, the industry has seen a massive divergence: agencies that relied on platform-reported data have crumbled, while those that pivoted to first-party data and probabilistic modeling are thriving. At Zydha Marketing, we’ve spent the last year re-engineering how we view "truth" in data.

When you operate a digital marketing agency at the 7-figure level, you realize quickly that the Facebook (Meta) Pixel is no longer a crystal ball—it’s a rearview mirror with a cracked lens. We’ve had to move beyond the dashboard and into the world of Marketing Mix Modeling (MMM) and server-side tracking (CAPI) just to keep our clients' ROAS stable