I had a weird moment recently where I realized a software tool was doing part of my job better than me

I run a tiny marketing agency. Small team, mostly referrals, lots of juggling responsibilities all day.

For the last year or so I kept thinking we needed someone dedicated to outreach because client flow was super inconsistent. But every time I looked at hiring, it felt financially reckless for a business our size.

So I started experimenting with different ways to organize outreach better.

Most of the tools I tried honestly felt awful. Either too robotic or way too aggressive. One of them even got my LinkedIn account temporarily restricted which stressed me out more than I expected.

A while later I tested something called Kakiyo after seeing it mentioned in another discussion, mostly because I was curious whether changing the process itself would make a difference.

The weird part wasn’t even getting more conversations.

It was realizing how much mental exhaustion came from constantly repeating the same task over and over every day.

Writing outreach manually for hours made me progressively worse at it. By the end of the day every message sounded identical no matter how hard I tried to personalize it.

Stepping away from that loop freed up a surprising amount of energy for actual client work and strategy.

I don’t know if this is a business thing or just a modern-work thing in general, but repetitive tasks seem to drain people way more than they realize.