Pharmacy owners in Tier 3 cities. How are you growing? Looking for honest inputs

Someone I know owns a pharmacy store in a Tier 3 city of Gujarat. Been running it for almost 3 years now. The store isn't on a main road with crazy footfall, but there's a colony of ~400 households right across. Mostly Marwari families, relatively well-off, and they are regular customers. Classic profile: value-conscious, discount-seeking, but won't compromise on quality.

A few genuine questions for anyone who's been in this space:

1. Is ₹1.25L/month avg revenue good, bad, or just okay for this setup?

He seems somewhat satisfied with it, but I personally think it's too low for 3 years in. Target should realistically be ₹3L+/month. Am I being too optimistic or is that achievable for a non-high-traffic location with a loyal customer base?

2. What's your USP as a pharmacy in a smaller town?

Beyond just stocking medicines, what actually gets customers to choose YOU over the next store? Home delivery? Credit accounts? Specific brands? Loyalty discounts? Would love to hear what's actually working.

3. What non-medicine SKUs are worth keeping?

He currently stocks medicines, cosmetics, and chocolates. Planning to add ice creams and dairy products next. Curious, is that a smart move or a distraction? What categories have actually moved well for you beyond pharma? (Nutraceuticals? Baby care? Personal hygiene? OTC health gadgets?)

4. Anything specific that works well with a Marwari/value-oriented customer base?

These customers love a deal. Bulk discount schemes, loyalty cards, combo offers. Has anything like this meaningfully moved the needle for you?

Not looking for theory. Real experience from people who've actually run a store in a similar setup would be gold. Drop your thoughts below.