Does anyone else feel like the consumer side of our niche is stalling?
Hey everyone, just wanted to share some thoughts and see if others feel the same.
There’s something strangely backward-looking about this industry right now. We know the main source supplier has really great revenue numbers overall, but the follow-on vendors seem completely focused on powering up the B2B side (like SaaS, store labels and commercial signage). Meanwhile, the direct-to-consumer market feels a bit lackluster lately.
Hopefully, the doom and gloom of the recent layoffs we've seen in the space won't befall other device makers. It feels like we're hitting some clear technical bottlenecks, and there’s a real lack of momentum and growth when it comes to premium personal consumer goods. Not to mention, it can still be frustrating to deal with some of the more unprofessional startups and inconsistent customer service we occasionally see in this space.
My biggest worry: might this be a heavy blow for those of us trying to escape eye-unfriendly screens? Given the absolute prevalence of standard glowing electronics everywhere else, there really isn't much extra focus on "eye health" globally, except in this specific industry.
If the consumer side continues to stagnate or shrink, it's a huge loss for the people who genuinely rely on this tech for reading (and working?) comfortably.
Would love to hear your thoughts. Are you guys feeling optimistic about the consumer hardware right now, or are we in a bit of a slump?
Posted May 12, 2026, 6:22 AM UTC