Marketing and content teams are under pressure to deliver greater ROI from AI tools and digital campaigns. 

Aprimo’s May 2026 Release introduces new capabilities across Agentic AI, DAM Usability, and Unified Platform experiences to help teams connect the work behind content, from ingestion and enrichment to search, review, approval, budgeting, and work management. 

Highlights: 

Agentic Content Operations: Invoice Agent, MCP Server, Librarian Agent Customization, and Metadata Agent enhancements help teams automate manual work and improve content intelligence 

DAM Usability: Search enhancements, bulk version uploads, upload history updates, and video watermarking help users find, manage, protect, and reuse content faster 

Unified Platform: Unified Search, Unified Mark-up and Annotation Viewer, and a New Administration Experience create a more connected experience across DAM and Productivity 

Discover how Interconnected Content Operations helps teams move faster with clarity and control: [https://www.aprimo.com/platform/innovations](https://www.aprimo.com/platform/innovations) 

If you work in content operations, marketing operations, digital asset management, or work management, these updates are worth exploring. 

Launching Today: Interconnected Content Operations