Business Idea People Assemble

Hey all,

Need some advice, I’ll be entirely vague, but start by saying - I have been in big identity, martech and adtech for 12 years, recently leading AI efforts at one of the well knowns.

As a side project, I’ve built a tool that ties AI agents to identity and can detect it upon website visit; it’s based on a +200 AI agent identity spines I built + simple identity collection to tie it together. And yes, in most cases I just created a specific agent, pushed it to my page with my script and repeated that until I had a good picture of the AI agent to classify it. It took a long time, and there are far too many variations of AI agents…

Anyway, maybe I’ve been in big advertising/marketing for too long, because I thought - attribution is a no brainer. Tying someone’s AI agent to their consumer identity for measurement would be crazy cool.

I’ve spent so much money, sent so many emails, made so many dumb demoes, nothing.

So I want to ask the group: You have 5-10% of your traffic that is converting higher, you think they are direct traffic, they aren’t. You have a tool that can tie AI agent to a consumer identity. What, besides attribution (massive failure) would actually matter to you?