Her marketing decisions confuse me

I'm confused about something, why she keeps releasing music if she (or her team) refuses to pay for Spotify payola? Like look at Jennie for example her remix initially flopped and then Jeremy as always worked its magic through microplaylisting and payola on every single platform (mind you the song magically gained 500k streams out of nowhere on a random Thursday last week) and it's clear that she did the same thing for her album. So I'm confused why Lisa is not doing the same considering how bad her album performed? Like the song 1st day of playlisting was 600k of reach which is EMBARASSING for her, not even nugu acts have such a low reach (for comparison Dracula had 58 million). Does she think her dumb fandom can support all her releases alone?