Spent the last 18 months building outreach infrastructure for agencies. Here's what I've learned. Ask me anything.

1. Your data is killing deliverability before youve even started. Most people buy a list or scrape LinkedIn and blast it. Unverified contacts destroy your sender reputation fast. Clean data is the unsexy thing nobody talks about but it's the foundation everything else sits on.

2. Sequences arent the issue, bad targeting is. Most bad outreach isn't bad because of the copy, it's bad because the list is wrong. Nail the ICP first, then write the sequence.

3. The first reply isnt the winner, the followup system is. Most leads that eventually convert don't reply to the first email. The agencies that win are the ones with a structured follow-up that doesn't feel like harassment.

4. Looking legit is super important. Gmail address and a free Wix site kills conversions before the prospect has read a word of your email. First impressions in B2B are made before the call.

Happy to do a sort of AMA if any of this is useful. Can go deeper on data, sequences, CRM setup, or anything else outreach-related.