MEGA Zero-Knowledge Encryption vs. App Store Privacy Labels – How private is it really?

Everyone knows MEGA for its zero-knowledge encryption—the gold standard where even the provider can’t see your files. But if you take a close look at their
App Store Privacy Labels, things get a bit more "meta."
I’ve been digging into what they actually collect, and there’s a clear divide:

• The Good: Your actual files (photos, docs) are encrypted on your device. MEGA is blind to the content.

• The "Meta" Problem: While they can't see what you have, they know who you are. The "Data Linked to You" section includes Identifiers, Contact Info, and Usage Data.

• The Tracking Catch: The labels show some data (like Location and Usage Data) might be used for tracking. For a privacy-first company, this feels like a step back toward the "Big Tech" model.

The Reality Check:

Your content is secure, but your metadata (IP addresses, login times, sharing patterns) is still being harvested. In a legal situation, MEGA can’t hand over your files, but they can hand over your entire activity log.

What do you guys think? Is MEGA still the king of privacy clouds, or are these App Store labels a red flag that they’re becoming more data-hungry?