Brands using affiliates for exposure

Do Brands really think the best way to move forward is to use Affiliates for exposure while putting most of the ad spend on their lives and their actual links. Because this isn't going to end well for brands. Affiliates are getting sick and tired of doing all the work and not getting paid. Sending us a sample and expecting us to make 10 videos and then seeing the only ads being ran are from the Brand's and then seeing the only ads being ran are are are for the Brand's actual listings is wild to me. And also the lives. The brands are offering, bigger discounts if they go to the lives. There are Affiliates who are actually not promoting those brands anymore. We aren't going to make videos for a brand who is on live 24/7 offering a lower price. I have actually had a friend tell me she's going to wait for the live so she can get a better deal. We're getting sick of it. This is definitely going to bite them in the butts. The brands better get with the program and use tiktok marketing for the way that is meant to be used. Or they're going to be marketing their own s*** again. The only reason Tick Tock sells are successful is because it is actual real people selling the product.

Posted May 13, 2026, 6:26 PM UTC

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