Data viz question: how would you visualize AI referral traffic?

Curious for data visualization people here — if ChatGPT and Perplexity become bigger traffic channels, what’s the best way to visualize AI referral trends without making dashboards feel noisy or overwhelming? Most analytics experiences already feel cluttered, and newer channels seem to make the problem worse.I started exploring this through Zen Reports because manually understanding AI traffic patterns inside analytics became frustrating. Curious what people here think good visualization for this would actually look like.