After updating to iOS 26.5, you’ve likely noticed a pop-up announcement regarding the introduction of advertising in Apple Maps.  Apple has decided to begin serving ads through Apple Maps in the US and Canada this summer.

Apple is offering businesses a new way to gain visibility, but will do so while being very deliberate to keep your experience as a user first and foremost, Here are the changes you need to know:

* Where will ads be located?  You won’t see ads everywhere in Apple Maps.  Ads will appear in two specific areas: (1) at the top of search results and (2) in the Suggested Places panel. 
* What will the ads look like?  Apple design has integrated branded subtle blue backgrounds with an “Ad” tag on all ads. 
* Is my data being collected?  Apple is committed to keeping your data private.  Your location data and clicks are not connected to your Apple Account, and absolutely no personal information you supply to Apple is given to advertisers. 
* Do I have a new way to advertise my local business?  Absolutely!  You will now be able to directly provide your store or business information to customers who are performing high-intent searches in Apple Maps through the new Apple Business site! 

This is a great change that will generate significant new revenue for Apple, without implicating consumers through unwanted tracking.

Apple Maps is launching ads on iPhone soon | Will ads ruin the Apple Maps experience, or is this the ultimate tool for local businesses? 🤔