Building a Digital Signage Network for Hospitals & Local Businesses – Need Suggestions

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Me and my partner are planning to start a digital signage business in our city.

We are thinking of installing screens in hospitals, diagnostics centers, banquet halls, gyms, bakeries, jewellery shops, etc.

Our idea is:

We place digital screens in waiting/reception areas

Run hospital/business branding content

Show awareness videos and offers

Also run limited targeted sponsor ads related to that audience

Example:

In hospitals → diagnostics, insurance, pharmacy, baby products

In banquet halls → jewellery, sarees, makeup brands

In gyms → fitness and wellness ads

Initially we are planning to offer:

1 month free installation

Mostly business/hospital-related content

Very limited sponsored ads

We are also planning to use remote digital signage software to manage all screens from one place.

Right now we are researching:

Best way to approach hospitals

Whether to start with 3 screens or directly 10 screens

How advertisers respond to hyperlocal screen ads

Best pricing model for ad slots

Would love suggestions from people who worked in:

digital signage

local advertising

media networks

hospital marketing

What challenges should we expect in the beginning?