I spent the last few months testing newer AI-native CRMs for SaaS marketing. These stood out

I work in SaaS marketing and was looking for tools that could handle more than just pipeline management.

Mainly wanted better visibility into:

• customer behavior
• segmentation
• journeys
• enrichment
• retention workflows

A few newer platforms I genuinely found interesting:

1. Attio Probably the cleanest UX out of all of them. Very flexible and much less rigid than traditional CRMs.
2. Clay Honestly feels more like a GTM engine than a CRM. Amazing for enrichment and outbound workflows, but definitely has a learning curve.
3. Folk Really lightweight and collaborative. Felt good for smaller teams that don’t want enterprise complexity.
4. Close Fast, simple, and still one of the better systems for outbound-focused teams.
5. Intempt Interesting because it combines CRM-style workflows with analytics, journeys, segmentation, and personalization instead of treating them as separate tools. Still early, but I liked the direction.

Curious what newer CRM platforms others here are actually using lately.

Feels like the category is changing pretty quickly.