Anyone ever did a full rebrand?

I'm currently closing in on 15 years in my L2G save. I'm Titanic, got a few subsidaries and things get a bit stale so I take frequent breaks. I already let top stars go so they can find their success elswhere and maybe get a return down the line.

Did anyone ever do a complete rebrand of their company? Like still using the same workers etc. but completely switching over to a different name, theme etc? What did that do to your enjoyment of the save in the long run?

I'm seriously thinking about rebranding (maybe as an early AEW) now that my company outgrew it's European roots. Could be some nice storylines down the line too (wrestlers refusing to accept the new direction etc.). I'm quite torn on the idea though.